Google Adword is a google product of Google launched by Google in the year 2000. It is an online platform for online advertisements. Its system is based on cookies and keywords searched by googles. Users pay to advertisers when they visit an advertisement by clicking on an advertisement. Bloggers got a portion of income while the visit of the users on its blog advertisements. Google Adword is a better source of revenue. Google Adword offers services like Pay-Per-Click (PPC) and Cost-Per-Acquisition (CPA), which includes local, national and international.
Google Adword text ads mean a description line of two headlines maximum of 30 characters and 80 characters with a 40 characters URL display. Image is also a type in advertisements standardized sized designed by Interactive Advertising Bureau (IAB). Google announced reformatting their ads for helping consumers and advertisers successes in May 2016, which states that text ads more about 23 %, which is available on both Google Network and Display Network of Google but it does not include the root domain.
Google derives 86% of total revenue generated from DoubleClickAdExchange, trading advertisements from Adwords and Double-click Bid Manager and many others in June 2016.
On October 2017, Google announced that the maximum paid of 120% will be increased to 200%, this change will only be there for about 30 days, and if it will be continued for more than 30 days then all charges will be refunded.
Services and features of Google Adword
IP Address exclusion
It used to control ads through particular audiences based on particular locations and languages used. Ad placement was renamed with IP (Internet Protocol) address exclusion. It enables to exclude advertiser’s particular IP address ranks when they do not want ads to appear there. Up To 500 IP address ranks as per campaign can be excluding by advertisers.
Keyword Planner
Google Keyword Planner provides you with many things like average monthly searching i.e volume trends, ad group ideas bidding, competition, etc. It is a free tool that provides search queries that users have submitted in the Google search engine and provides other data resources for a campaign.
Adwords Express
It is previously known as Google Boost which usually manages ad management campaign by automatically taking ad placements and keywords for small business growth and even also provide a direct audience for their page.
Google Partners
Google partner is also known as Google Adwords Certificate or Google Certificate Program. For getting Google certified you have to pass the Google Fundament exam and even advanced Adword program of anyone like mobile advertising, video advertising, and search advertisements.
It the certification was transferred to Google academy for ads and on April 2010 replaced advertising professionals. The program continues with the consultants that can help in increasing Google Adword clients from Google camping. The program has one fundamental and five advanced exams in it. To be individually qualified, he/she should have to pass all program exams. All google partners have to get immersed in developing their skills online professionally. Every individual person should be certified and to become a member it should verge the US $10 within 90 days for getting the higher verge for Google Premier Partners.
Site-targeted Advertisements (Forming Placement-targeted advertisements)
Site – targeting Advertisement is introduced in 2003 and with the help of control a panel of Adword we can enter the domain name, demographic targeting preferences, etc because of this google Adword place ads on relevant ads on relevant contents only. Site – targeting is mostly done by advertisers on CPM/CPI (Cost-Per-Impression) or CPC (cost-per-click). Due to this one ad are placed easily within a ads blog instead of splitting into two to four ads which leads advertisers to higher ad visibility.
Smart shopping campaign
It allow the user to shop only standard products and which is displayed and uses only in Automated bid strategy to promote products to listed Product Merchant Center.
Remarketing
It is google ads feature which allows users to visited and see which has been shown ads by the marketer on their website.
Ad extensions
Ad extensions allow advertisers to show extra information with their ads, such as a business address, phone number, or web page links which are created to improve ad visibility and attract clicks.
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