What Is Digital Marketing?

WHAT IS DIGITAL MARKETING?

Digital Marketing is the use of the internet, mobile device, social media, search engines and other medium to reach customers. Some marketing expert says digital marketing is a new way of approaching customers and new way of understanding how customers behave compared to traditional marketing.

Digital Marketing is cost sufficient and effective way of marketing than traditional process of marketing in which you can track the customers interested in your products and service 

UNDERSTANDING DIGITAL MARKETING

Digital marketing targets a specific customer base and is interactive. Digital marketing includes search ads, social media ads, email ads. In other words digital marketing, advertisers are commonly referred to as a source while the audience of targeted ads are commonly called receivers source frequently target highly specific well- defined receivers.

DIGITAL MARKETING MEDIUM

Website Marketing

A website is the important of all digital marketing activities. Alone, it is a very powerful channel, but it’s also the medium needed to execute a variety of online marketing campaigns. A website should represent a brand, product, and service in a clear and memorable way. It should be fast, mobile-friendly, and easy to use.

Pay-Per-Click (PPC) Advertising

PPC advertising enables marketers to reach Internet users on a number of digital platforms through paid ads. Marketers can set up PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook and show their ads to people searching for terms related to the products or services. PPC campaigns can segment users based on their demographic characteristics (such as by age or gender), or even target their particular interests or location. The most popular PPC platforms are Google Ads and Facebook Ads.

Content Marketing

The goal of content marketing is to reach potential customers through the use of content. Content is usually published on a website and then promoted through social media, email marketing, SEO, or even PPC campaigns. The tools of content marketing include blogs, ebooks, online courses, infographics, podcasts, and webinars. 

Email Marketing

Email marketing is still one of the most effective digital marketing channels. Many people confuse email marketing with spam email messages, but that’s not what email marketing is all about. Email marketing is the medium to get in touch with your potential customers or the people interested in your brand. Many digital marketers use all other digital marketing channels to add leads to their email lists and then, through email marketing, they create customer acquisition funnels to turn those leads into customers.

Social Media Marketing

The primary goal of a social media marketing campaign is brand awareness and establishing social trust. As you go deeper into social media marketing, you can use it to get leads or even as a direct sales channel. Social Media platforms helps you to reach your targeted customer base according to your service or product

Video Marketing

YouTube has become the second most popular search engine and a lot of users are turning to YouTube before they make a buying decision, to learn something, read a review, or just to relax. There are several video marketing platforms, including Facebook Videos, Instagram, or even TikTok to use to run a video marketing campaign. Companies find the most success with video by integrating it with SEO, content marketing, and broader social media marketing campaigns.